|
|
|
|
Parents Television Council |
|
|
Situation Analysis
The PTC was founded 12 years ago to protect children from being constantly bombarded
by gratuitous sex, violence and profanity on television and other entertainment
media. Working with the PTC since its inception, CRC was recently tasked with branding
the organization as the recognized authority on entertainment decency issues.
Strategy & Implementation
Working with the PTC, CRC developed a program to change the way the Federal Communication
Commission addresses complaints about indecency on television. CRC trained local
and national spokespeople, publicized PTC studies on indecency, and distributed
op-eds written by the PTC. CRC reached out to trade publications, talk radio hosts,
print journalists and television producers about the PTC’s programs.
Results
Spokespeople for the PTC have been included in stories on NBC’s Today Show,
ABC World News Tonight, Entertainment Tonight, CBS’ Sunday Morning,
FOX News, CNN, and MSNBC. Articles about the PTC have run in Entertainment Weekly,
Family Circle, Wall Street Journal, Ladies Home Journal, New
York Times, and USA Today among scores of other publications. Recently,
the PTC was the focus of a cover story in Time.
|
 |
|
 |