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AgustaWestland |
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Situation Analysis
The U.S. subsidiary of AgustaWestland needed to shed its image as a “foreign” company
to be more competitive in the United States. CRC was engaged to develop and execute
a communications program that would reposition the company’s brand.
Strategy & Implementation
Market analysis showed it was critical to highlight the extensive amount of manufacturing
that AgustaWestland does in the United States and the positive impact it has on
local economies across the nation. CRC developed and executed a multi-faceted campaign
to educate the media, government decision makers, and the public. The campaign included
events highlighting the high caliber U.S. jobs created, media tours, and desk side
briefings with the company’s president, as well as op-eds placed in major daily
newspapers of targeted regions.
Results
Some of the coverage which resulted from this campaign included articles in the
Wall Street Journal, The Washington Post, Investor’s Business Daily,
Associated Press, Reuters, Philadelphia Inquirer, and the San
Diego Business Journal. Recently, AugustaWestland was awarded the prestigious
contract to build the President’s newly designed Marine One helicopter.
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